Research shows that early-stage leads make up 40-70% of potential sales and that most of these leads are often lost, ignored, or discarded by the company’s Sales team. Businesses that recognize this and are proactive about winning some of these missed opportunities are either hiring very expensive, sophisticated marketing teams or they are looking to [...]

As companies aim to increase top line revenue, many are turning to cross-sell and up sell programs to the existing customer base, which lead to a great source of highly profitable revenue. With this in mind, many marketers are focusing time and resources to take advantage of this opportunity. Three Cross-Selling Best Practices 1. Segment [...]