Not all qualified leads are created equal, but they can all be equally as important to your bottom line. Some leads that come in are sales ready, and should be quickly passed on to members of the sales team to begin their journey down the funnel. Others, on the other hand, may be longer-term opportunities, [...]

Now is the time of year when many marketers are looking at 2011 and planning for lead generation. As you develop your plans, there are many areas to consider and with fewer resources available than in years past, prioritizing is key. Top marketers suggest that you always begin with the end in mind. What do [...]

Before implementing or reinvesting in search engine marketing, SEM, for B2B lead generation, make sure to carefully evaluate all of your options to ensure you are getting the greatest return on your marketing investment. Just as it is important to identify the keywords that will best perform, it is equally important to evaluate search engine [...]