Telesales is a tough job. No one denies that. You have to be good at taking regular rejection, you have to be ready to “pitch” the second someone picks up the phone, and you never know what you are going to get on the other end of the line. While it’s hard to control the [...]

B2B lead generation teams who want to move to mass customization selling process will most likely need to leverage new technology (e.g., Marketing Automation and Sales 2.0 tools), revamp their marketing and sales processes (alignment, agreement on goals, and possibly organizational structures), as well as re-train and/or shift current thinking about how to attract, court, [...]