Successful marketing starts with a solid plan. An integrated marketing plan outlines the marketing activities that will deliver the greatest impact on your target audience and produce the maximum return on the marketing investment. An integrated plan blends research, marketing and communication strategies together to ensure that every aspect of marketing your association is executed [...]

For the performing arts, especially those working with a smaller budget, standing out in the crowd is a challenge. Yet that doesn’t mean you can stop marketing – it just means you have to work even harder! Just like in business-to-business marketing, the end goal is to maximize the results of every dollar spent and [...]