Inbound marketing is the hottest new thing these days. In addition to our traditional forms of outbound outreach, marketers today are creating more content than ever before and advertising and sharing this content for the ultimate goal of capturing new leads via a lead web form. As we all know, a decent percentage of these [...]

If I earned $1 for every time a prospect asked me within 30 seconds of a first call: “how many leads can you guarantee” without providing any additional information, I would be a rich man. The simple fact is that if they were asked the same type of question by their prospects 30 seconds into [...]