Inbound marketing is the hottest new thing these days. In addition to our traditional forms of outbound outreach, marketers today are creating more content than ever before and advertising and sharing this content for the ultimate goal of capturing new leads via a lead web form. As we all know, a decent percentage of these [...]

B2B lead generation teams who want to move to mass customization selling process will most likely need to leverage new technology (e.g., Marketing Automation and Sales 2.0 tools), revamp their marketing and sales processes (alignment, agreement on goals, and possibly organizational structures), as well as re-train and/or shift current thinking about how to attract, court, [...]