lead qualification

Marketo Tips on Lead Scoring 101

DIAGNOSE NEED Chances are you recognized the need for an automated marketing solution after reading a variety of blog posts and attending trade shows that convinced you it’s an essential element to successful marketing for your company now and well into the future. Awesome. Congratulations! You’re officially in a better spot than the 76% of [...]


Lead Generation: Incorporating What if?

In some organizations it seems as though sales teams have by default, adopted an “us versus them” mentality when it comes to selling to lead generation prospects. Meaning the sales pitch is not very collaborative and the sales thought process is more “I must get the prospect to see why I’m right”.  In these types of [...]


Inside Sales Lead Generation: Cold Call Scripting & Collaboration

The best inside sales lead generation campaigns become successful through a well-defined cold call process and through collaboration with sales managers and the sales team. A well thought out process should include call guide (scripting) creation and live and recorded call monitoring sessions with the inside sales professionals. In an inside sales lead generation environment, a [...]


Converting a Lead to a Sale through Inside Sales Lead Generation

One way of converting a lead to a sale is through inside sales lead generation. This is used to create a demand for a product or service by reaching prospects directly to determine prospect needs, timeline to purchase, budget and buying authority.  Typically inside sales efforts are done by telephone sales professionals to further qualify [...]


B2B Lead Generation Services: An Overview

B2B lead generation services is an all-encompassing solution we offer here at the Lead Dogs.  It’s a process that generates, qualifies, profiles, and nurtures sales leads.  We handle this information-intensive early stage of the sales cycle efficiently and adeptly so that your sales team can focus on what’s important—closing sales. There are several elements to [...]

Performance Based Programs

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