Ah, the dreaded lead generation cold call. Why is it that businesses and prospects alike cringe at hearing this phrase? For one reason or another, it is often perceived as a negative selling technique in lead generation that doesn’t seem to be a glamorous as other forms of selling. However, cold calling is very important [...]

By: M. H. “Mac” McIntosh To Insource or Outsource Telemarketing Telemarketing can be a cost-effective method for identifying and qualifying leads and then moving these prospects along the sales cycle. When companies are considering implementing telemarketing for leads, frequently the first two questions that come up are: “Should we set up a telemarketing team in-house [...]

Telemarketing is still a good way to sell goods and services and generate leads. Yet, what works well for companies selling to consumers isn’t going to work as well for companies selling complex products and services to businesses. Why? Because the buying processes for B-to-B and B-to-C Sales Lead Generation are completely different. Why B-to-B [...]

When it comes to lead generation, timing is everything. Sales teams have an easier time securing a lead when they are contacting a prospect during a time of need. However determining that ‘right time’ can be challenging, this is why it is wise for businesses to invest time in lead nurturing efforts. With lead nurturing, [...]

With the holiday season upon us, we wanted to take a moment to remind others to get involved with local organizations and provide for those that are less fortunate.  This year Invenio decided to work with the Texas Court Appointed Special Advocate (CASA) whose mission is to be a voice for abused or neglected children [...]

It is mentioned time and time again in lead nurturing that content which is sent to prospects must be relevant  to where they are in the buying cycle. If the information is not relevant, no matter how important, it can be seen as a nuisance and will fall on deaf ears. To ensure that this does [...]

In some organizations it seems as though sales teams have by default, adopted an “us versus them” mentality when it comes to selling to lead generation prospects. Meaning the sales pitch is not very collaborative and the sales thought process is more “I must get the prospect to see why I’m right”.  In these types of [...]

In order to achieve a successful inside sales lead generation program, businesses need to set clear expectations with sales reps on what needs to be accomplished.  This can be done through establishing sales benchmarks as well as a well-defined and documented process.  Allowing the sales group to be involved in these discussions can help drive results [...]

The best inside sales lead generation campaigns become successful through a well-defined cold call process and through collaboration with sales managers and the sales team. A well thought out process should include call guide (scripting) creation and live and recorded call monitoring sessions with the inside sales professionals. In an inside sales lead generation environment, a [...]

One way of converting a lead to a sale is through inside sales lead generation. This is used to create a demand for a product or service by reaching prospects directly to determine prospect needs, timeline to purchase, budget and buying authority.  Typically inside sales efforts are done by telephone sales professionals to further qualify [...]