By: M. H. “Mac” McIntosh To Insource or Outsource Telemarketing Telemarketing can be a cost-effective method for identifying and qualifying leads and then moving these prospects along the sales cycle. When companies are considering implementing telemarketing for leads, frequently the first two questions that come up are: “Should we set up a telemarketing team in-house [...]

It seems that all businesses, not just those in the lead generation sector, are looking for ways to attract and retain high quality inside sales professionals. What are the characteristics an inside sales professional should possess?  Here are our thoughts. Passion- Inside sales professionals have to be passionate about the product or service they are [...]

Calling into prospects can be an extremely effective way to move leads into the sales pipeline. On the flip side, if executed incorrectly, it can be a huge waste of resources, time and money. Make sure your inside sales calls have a positive impact, and drive the results you are after. Here are 5 tips [...]

In a recent post I talked about weighing the options of in-sourcing vs. outsourcing b2b telemarketing. In follow-up, if you are thinking about setting up an in-house call center, you should consider the many steps that will be involved in the process including: * Hiring – Finding and keeping professional call reps can be challenging. [...]