For the performing arts, especially those working with a smaller budget, standing out in the crowd is a challenge. Yet that doesn’t mean you can stop marketing – it just means you have to work even harder! Just like in business-to-business marketing, the end goal is to maximize the results of every dollar spent and [...]

When it comes to B2B marketing in today’s tough market, your company cannot underestimate the power of a customer base expansion technique like cross selling. Maximize the efficiency and profitability of your sales efforts by maintaining a focus on the existing customer base, as you cannot afford to sacrifice attention to these clients for the sake [...]

The benefits of B2B database building and database management are well-known, as these practices encourage strong connections between compatible companies for mutual benefit. A B2B database serves as an expanded Rolodex of sorts, containing contact information of key individuals at relevant companies, as well as data on internal structure and roles within each organization. Building [...]