Research shows that early-stage leads make up 40-70% of potential sales and that most of these leads are often lost, ignored, or discarded by the company’s Sales team. Businesses that recognize this and are proactive about winning some of these missed opportunities are either hiring very expensive, sophisticated marketing teams or they are looking to [...]

Pursuing current customer base expansion is a beneficial strategy in your B2B marketing efforts. One way to increase the profitability of existing customers is to use effective up selling practices. The B2B sales experts at Invenio Marketing will apply tried-and-true best practices for moving forward with up selling, tailoring the process to the unique needs [...]

When it comes to B2B marketing in today’s tough market, your company cannot underestimate the power of a customer base expansion technique like cross selling. Maximize the efficiency and profitability of your sales efforts by maintaining a focus on the existing customer base, as you cannot afford to sacrifice attention to these clients for the sake [...]

Adding new accounts to your repertoire is one of the most challenging, time-consuming processes we all face in the B2B sales industry, particularly in today’s market, which is competitive and clearly more advantageous to buyers than sellers. You know how hard you and your team have worked to acquire the customer base you have today, so it [...]