As you read these tips, we’d like you to think about what you can begin doing as a leader. Included with the tips are real-world examples (many of which are taken from Bob Nelson’s 1001 Ways to Reward Employees and 1001 Ways to Energize Employees). Think about how you can adapt the ideas to your [...]

With the holiday season upon us, we wanted to take a moment to remind others to get involved with local organizations and provide for those that are less fortunate.  This year Invenio decided to work with the Texas Court Appointed Special Advocate (CASA) whose mission is to be a voice for abused or neglected children [...]

When looking for an outsourced lead generation provider, businesses need an expert whose services can help their business achieve success. Because businesses put a lot of time and effort in their lead generation initiatives, it is wise to pay close attention to important factors like years of experience, professionalism, and reporting and analytics when looking to [...]

In a recent post I mentioned that most channel partners sell multiple products, sometimes even those of your competition, and that their sales teams will focus on what is easiest for them to sell and what puts the most  money in their pockets.  After all, it is in their DNA. So, with that insight in [...]

If you are looking to acquire new channel partners for your company, here are important points to consider in your channel partner recruitment process: Experience of the channel partner with similar products / markets Much of the value of having channel partners stems from their ability to quickly be up and running selling your products [...]

In order to keep channel partnership programs profitable, you must make sure that your channel partner management strategies are continuously evaluated and refreshed for optimal performance. Here are some key considerations to help you get the most out of your channel partner programs. * Create and Maintain Valuable Marketing Materials: Throughout the selling process it [...]

In today’s economy, many companies are scrutinizing their channel programs and reevaluating whether to continue forward as is or make significant changes, such as to outsource channel partner recruitment and management, to control costs. Over the course of the past 15 years handling channel partner recruitment and management for numerous clients, we consistently hear our [...]