Social media is more of an important aspect of lead generation and lead conversion today than it has been in recent years. According to the MarketingSherpa 2011 Social Marketing Benchmark Report, over 60% of marketing leaders are looking to convert social media followers into paying customers. Still, social media continues to be a difficult medium [...]

Today’s consumers look to the internet to gather information; therefore, businesses without an active online presence, whether that be with an effective website or a lively social media effort, are missing a huge opportunity to connect with buyers. Believe it or not there are some organizations that don’t use social media as an online tool [...]

With email becoming a more prevalent form of marketing due to its low cost, ease of distribution and immediate insight into effectiveness, recipients are inundated each day with communications. As a result, they are becoming very selective about what they read in their inbox. For our own organization and for Invenio clients, we use email [...]

Now is the time of year when many marketers are looking at 2011 and planning for lead generation. As you develop your plans, there are many areas to consider and with fewer resources available than in years past, prioritizing is key. Top marketers suggest that you always begin with the end in mind. What do [...]

Pursuing current customer base expansion is a beneficial strategy in your B2B marketing efforts. One way to increase the profitability of existing customers is to use effective up selling practices. The B2B sales experts at Invenio Marketing will apply tried-and-true best practices for moving forward with up selling, tailoring the process to the unique needs [...]

When it comes to B2B marketing in today’s tough market, your company cannot underestimate the power of a customer base expansion technique like cross selling. Maximize the efficiency and profitability of your sales efforts by maintaining a focus on the existing customer base, as you cannot afford to sacrifice attention to these clients for the sake [...]

The benefits of B2B database building and database management are well-known, as these practices encourage strong connections between compatible companies for mutual benefit. A B2B database serves as an expanded Rolodex of sorts, containing contact information of key individuals at relevant companies, as well as data on internal structure and roles within each organization. Building [...]

Lead generation for our clients is our ultimate goal here at Invenio. That’s our mission, boiled down to as simplistic a sentence as possible. Obviously, there are additional, refining factors that alter this overarching goal. We want the quality of the leads to be good, so we uniquely tailor our lead generation efforts for our [...]