Now is the time of year when many marketers are looking at 2011 and planning for lead generation. As you develop your plans, there are many areas to consider and with fewer resources available than in years past, prioritizing is key. Top marketers suggest that you always begin with the end in mind. What do [...]

The benefits of B2B database building and database management are well-known, as these practices encourage strong connections between compatible companies for mutual benefit. A B2B database serves as an expanded Rolodex of sorts, containing contact information of key individuals at relevant companies, as well as data on internal structure and roles within each organization. Building [...]